The Fort

Fort Fridays · August 12, 2026

The Fort on Good Morning America + more!

From Team Fort · 2 min read

I know, I know. It's not Friday. But given that we are firmly in mid-August, isn't every day kind of like Friday? Whether you buy into this logic or not, we had to move up this edition of FF in order to tell you about how we are going to be mega famous starting tomorrow.

Fort Segment on Good Morning America

Tomorrow morning, Thursday August 13th, several of our trainers and members will be participating in a Good Morning America segment on hybrid athlete/HYROX training.

We'll be in the studio with sleds, rowers and wall balls to show them how we do it. And, if there's enough time, I personally guarantee to beat host and former NFL lineman Michael Strahan in an arm wrestling competition.

If you want to check out the segment, simply tune into GMA tomorrow morning. The show runs on ABC from 7AM to 9AM (I have no idea where we will be placed in the show).

Fort x The Altar

We've been putting a lot of effort into strategic partnerships lately in an effort to help our members benefit from some incredible wellness, fitness and equipment offerings. We are excited to tell you guys about the Fort’s new partnership with THE ALTAR!

The Altar is a health club that offers a range of modalities to support recovery and health optimization. They have saunas, cold plunges, and a lounge with Vitamin IVs, hyperbaric oxygen, red light, and compression.

The first event will be an Exclusive Launch Event for the Fort Community Tuesday, August 25th at 5pm.

This will be a sauna + cold plunge session. Here’s the link to sign up!!https://momence.com/THE-ALTAR/The-Fort-at-The-Altar/141069158 (momence.com)

Following this event, we will be taking over and hosting run sessions with The Altar Run Club this fall. The runs will be on the WSH and ends at The Altar with a sauna + cold plunge recovery. Will give you more details on that soon

Lastly, they are also offering you guys a Summer Special STARTER PACK (3 sessions) for $99. This has a 14 day expiry and activates when you book your first class. There are guided and open classes so go check them out!!

Here's the link for the pack: https://momence.com/THE-ALTAR/membership/THE-STARTER-PACK/850385 (momence.com)

Their Instagram: https://www.instagram.com/thealtar_NYC (instagram.com)

We hope you take advantage of this partnership and please let us know about the experience.

That's all for now. See you on GMA tomorrow and you can all say that you knew us before we made it big.

Team Fort

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